S.T,N.E. Website

Website Design, Development

2025

  • Website

In parallel with the S.T.N.E. catalog book, our team had the opportunity to help redesign and develop a new e-commerce website for S.T.N.E—and this one felt especially meaningful to us.

Furniture maker, Tokuhiko Kise’s books (Making Truck, and TRUCK Nest) have lived on our shelves since the start of our studio—they have often been sources of inspiration for us. Even after ten years, the memories from our first visit to the TRUCK showroom have never quite left us but have become the foundation for how we approached the S.T.N.E. website.

Years ago, as we were standing in his Osaka showroom, Tok talked about each furniture piece, but it was never the joinery or the making process that stayed with us. Rather, it was the story behind it.

Within every piece of furniture designed for S.T.N.E. lies an honest story of discovery, serendipity and humour. And while the furniture is of the highest quality and construction, these stories and insights from Tok add even greater value and meaning.

This insight led us to take a less conventional approach to the design of the website, placing a primary focus on storytelling and letting the furniture pieces speak for themselves.

Making Truck (cc. Truck Furniture)

Design & Development

With a story-led approach, the homepage begins with an introduction written by Tok, summarizing the 30 year journey that has led him to this point in starting a new brand.

The product page is set up with both new visitors and returning visitors in mind. At the top menu, a toggle between “story” and “product info/purchase” is presented, allowing those who wish to get right to the product details to skip ahead while new visitors are first presented with the story behind the product. Each product page ends with a section that offers product suggestions for compatible furniture pieces.

The S.T,N.E. website is set up as a bilingual website (Japanese and English) and offers extensive customization options for furniture pieces.

Our team also introduced a Styling page to the website where visitors can explore S.T,N.E. products via specific spaces within the home. This approach was inspired by our visits to the TRUCK and S.T,N.E. showrooms where the placement of the furniture piece within the context of a living space, in concert with other products provided us with a completely different appreciation for the furniture itself. Our desire was to recreate this experience online.

Desktop and mobile

Desktop and mobile

(L) mobile view, (R) about page on desktop

(L) mobile view, (R) about page on desktop